So you’ve had your journal article accepted – congratulations! But remember….most people (even experts) don’t read academic journals.
So don’t miss this milestone – it’s an opportunity to communicate your research outside the academic community as well as to drive readership and citations amongst academics. You’ll maximise your chances to deliver impact by raising your reputation for expertise in your field. Overall, you’ll be responding to funder and ultimately taxpayer expectations that research should have purpose and deliver improvements in the world we all live in.
You don’t need to go it alone! Always work with your Communications Manager (Lucy Lloyd), and your PI and follow funder guidance on communications. Make sure you prepare announcements before your article sees the light of day and is made public by the journals.
Here are some simple steps to start you on your communications journey!
First: Decide on your communications goals, who you would like to reach and your key messages. Your starting block is an ‘anchor post’ on the PCU website – an announcement or blog post or a visual abstract. There are lots of examples of past PCU announcements here. Contact Lucy to plan your anchor post. If your announcement might be of broad public interest, we’ll consider a media release and potentially a University media statement, which will help you reach larger audiences and members of the public and build your reputation as an expert in your field.
Second: Select appropriate dissemination channels for your audiences. Twitter is often a good place to start. You can prepare a tweet schedule over several days – and use the PCU twitter handle @pcu_cambridge so we can retweet for you.
Third: Email your lay summary or news announcement with the link to your publication to named contacts or networks.