“To make policy decisions that align with our goals and values, we need to understand the expected outcomes of the different options. In this paper, we review existing communications of policy options, guidance for design, and evidence for effectiveness across a wide range of domains,” said Professor Theresa Marteau, introducing this review of policy option communications for stakeholders and citizens across diverse domains such as taxes, health, climate change, and international trade. The research team also present reviews of guidance and evidence for communication effectiveness.
Winners and losers: Communicating the potential impacts of policies. Brick C, Freeman ALJ, Wooding S, Skylark WJ, Marteau TM, Spiegelhalter DJ. Palgrave Communications. Access full text