A study of over 94,000 cafeteria meal choices has found that doubling the vegetarian options – from one in four to two in four – reduced the proportion of meat-rich purchases by between 40-80% without affecting overall food sales. The results are from the first major study to look at whether tweaking food availability […]
Could re-designing supermarkets, bars and restaurants “nudge” us towards healthy habits?
Behavioural and cognitive scientists at the Universities of Cambridge and Bristol are launching a new four year programme of research on 17th January 2018. The research is funded by a prestigious Wellcome Collaborative Award in Science to investigate ways to ‘nudge’ people towards healthier behaviour – including improving diets, reducing alcohol consumption, and stopping smoking […]