There is growing interest from policy makers and producers to extend the range of lower strength alcohol products above the current cap of 1.2% alcohol by volume (ABV) set out in national legislation, in order to reduce overall alcohol consumption. However, there is a lack of evidence on how the general population perceives alcohol products […]
Labelling alcoholic drinks as lower in strength could encourage people to drink more, study suggests
Wines and beers labelled as lower in alcohol strength may increase the total amount of alcoholic drink consumed, according to a study published in the journal Health Psychology. The study was carried out by the Behaviour and Health Research Unit at the University of Cambridge in collaboration with the Centre for Addictive Behaviours Research at […]
How are low and lower strength wine and beer products marketed online?
Alcohol is the fifth leading cause of death and disability globally. Increased availability of low/er strength alcohols has the potential to reduce alcohol consumption if they are marketed as substitutes for higher strength products rather than as products to be consumed in addition to those of higher strength. A new study led by Dr Milica Vasiljevic, […]
Young people exposed to vaping ads less likely to think occasional smoking is bad for health
Exposure to advertisements for e-cigarettes may decrease the perceived health risks of occasional tobacco smoking, suggests new research from the Behaviour and Health Research Unit, prompting concern that this may lead more young people to experiment with smoking. While we can be optimistic that the adverts don’t seem to make tobacco smoking more appealing to […]