| Title: | Improving quit rates among smokers in primary care: Pragmatic trial of the effectiveness and cost-effectiveness of a tailored web- and text message-based intervention for smoking cessation |
| Project Description: | iQuit in Practice is an intervention designed to be used alongside primary care smoking cessation support, and comprises a tailored advice leaflet and 90 day program of tailored text messages, commencing the day before the user’s quit-date. In an earlier pilot trial (n=600), a small but significant effect size was found at 6 month abstinence rates in the intervention group compared to those receiving usual care only (15.1% vs. 8.9%; p= .02; OR = 1.8; RR = 1.7). This study is a definitive pragmatic trial to assess the effectiveness and cost effectiveness of the iQuit intervention. Recruitment of 1452 participants will take place across 66 GP Practices in England.
See more details on the BSG web pages https://www.phpc.cam.ac.uk/pcu/research/research-groups/bsg/research-themes/smoking-cessation/iquit-practice/ |
| Project organisation | |
| Start date: | 1st January 2016 |
| End date: | 31st December 2019 |
| Contact person: | Dr Jo Mitchell |
| Contact Details: | Telephone: (01223) 761760 E-mail: jm294@medschl.cam.ac.uk |
| Funding information | |
| Funding Organisation: | Cancer Research UK (CRUK) (UK) |
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| Further Information, References and Publications | |