Welcome to the Behavioural Science Group at the Primary Care Unit.
The Behavioural Science Group was established in 2001, and is headed by Prof. Stephen Sutton.
Our core research activity involves developing and evaluating interventions to change behaviour. We develop our interventions based on evidence from systematic reviews, relevant theory, and careful formative research with the target population, and we evaluate them in Randomised Controlled Trials, with objective as well as self-report measures of behaviour.
We use two main intervention approaches: brief face-to-face interventions delivered by health care professionals; and ‘digital’ interventions, including text messaging, smartphone apps and interactive voice response. Some of our interventions have both a face-to-face and a digital component. Some of our interventions are generic (everyone gets the same intervention), but many are highly tailored with millions of different possible interventions. Both these approaches are cheap to deliver, potentially cost-effective and scalable – meaning that they can be applied on a large scale.
Please see the Research Themes, for more information about each health behaviour and related research projects.
Follow us on Twitter @BSG_Cambridge
Behavioural Science Group News
A randomised clinical trial finds a behavioural intervention feasible and potentially effective at supporting biochemically validated adherence to anti-hypertensive medications and at lowering blood pressure in primary care
In this blog, Dr Katerina Kassavou reports that more patients with high blood pressure took their medications as prescribed and…
Lupus patients joined a research team at the University of Cambridge to study the experiences of patients with lupus and…
Patients with lupus – and related systemic autoimmune rheumatic diseases, (or SARDs) – have experienced the UK’s shielding guidance as…