Welcome to the Behavioural Science Group at the Primary Care Unit.
The Behavioural Science Group was established in 2001, and is headed by Prof. Stephen Sutton.
Our core research activity involves developing and evaluating interventions to change behaviour. We develop our interventions based on evidence from systematic reviews, relevant theory, and careful formative research with the target population, and we evaluate them in Randomised Controlled Trials, with objective as well as self-report measures of behaviour.
We use two main intervention approaches: brief face-to-face interventions delivered by health care professionals; and ‘digital’ interventions, including text messaging, smartphone apps and interactive voice response. Some of our interventions have both a face-to-face and a digital component. Some of our interventions are generic (everyone gets the same intervention), but many are highly tailored with millions of different possible interventions. Both these approaches are cheap to deliver, potentially cost-effective and scalable – meaning that they can be applied on a large scale.
Please see the Research Themes, for more information about each health behaviour and related research projects.
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Behavioural Science Group News
Remembering to take medication is vital for managing long term health conditions such as high blood pressure, type 2 diabetes,…
Calling Madingley SAPC 2019 delegates: Join Dr Katerina Kassavou and the Behavioural Science Group from the University of Cambridge at…
An alcohol prevention program that was implemented in Estonia to try to tackle high rates of alcohol use amongst adolescents…