Welcome to the Behavioural Science Group at the Primary Care Unit.
The Behavioural Science Group was established in 2001, and is headed by Prof. Stephen Sutton.
Our core research activity involves developing and evaluating interventions to change behaviour. We develop our interventions based on evidence from systematic reviews, relevant theory, and careful formative research with the target population, and we evaluate them in Randomised Controlled Trials, with objective as well as self-report measures of behaviour.
We use two main intervention approaches: brief face-to-face interventions delivered by health care professionals; and ‘digital’ interventions, including text messaging, smartphone apps and interactive voice response. Some of our interventions have both a face-to-face and a digital component. Some of our interventions are generic (everyone gets the same intervention), but many are highly tailored with millions of different possible interventions. Both these approaches are cheap to deliver, potentially cost-effective and scalable – meaning that they can be applied on a large scale.
Please see the Research Themes, for more information about each health behaviour and related research projects.
Follow us on Twitter @BSG_Cambridge
Behavioural Science Group News
New mothers would be more likely to engage in physical activity (PA) if group PA classes with other new mothers…
Children are more likely to start drinking alcohol, drink more frequently and get drunk if their parents have a lenient…
The ‘iQuit in Practice’ randomised controlled trial on smoking cessation has completed recruitment! We have recruited a total of 1675…