Title:	Evaluating interventions to improve the nutritional profile of food purchased
Principal research question:	We are exploring the feasibility of studies which will use data collected on household food purchases and a virtual online supermarket to assess the impact of interventions such as promotions, goal priming and food labelling packaging upon food purchasing. The mechanisms for any effects will be studied by considering their potential impact on self-control systems and the expected reward value of foods
Project organisation
Start date:	1st October 2011
End date:	31st December 2012
Contact person:	Dr Suzanna Forwood
Contact Details:	Primary Care Research Unit Institute of Public Health University Forvie Site, Robinson Way Cambridge Cambs CB2 0SR UK Telephone: (01223) 7tba Fax: 01223 762515 E-mail: sef26@medschl.cam.ac.uk
Collaborative:	(Project on BHRU Website – click here)
References and Publications