Title:	Altering choice architecture to change population behaviour to improve health outcomes: a conceptual and empirical review
Principal research question:	There are large expectations that by applying insights from behavioural economics to alter “choice architecture”, health-related and other behaviours can be changed in low cost ways that do not require legislation
Background:	This project aims to synthesise existing studies to develop ideas of the real difference interventions to change four behaviours, that are the focus of the BHRU (diet, physical activity, smoking and alcohol consumption), could make for overall population health and for the reduction of socioeconomic inequalities in health behaviour and outcomes.
Project organisation
Start date:	1st October 2011
End date:	31st December 2012
Contact person:	Professor Theresa Marteau
Contact Details:	Primary Care Research Unit Institute of Public Health University Forvie Site, Robinson Way Cambridge Cambs CB2 0SR UK Telephone: (01223) 762033 Fax: 01223 762515 E-mail: theresa.marteau@medschl.cam.ac.uk
Collaborative:	(Project on BHRU Website – click here)
References and Publications