Counselling techniques can be built into health apps to help users to get more physically active, say researchers after initial tests on a prototype called the Precious app. The tests were carried out by a research team including University of Cambridge researcher, Johanna Nurmi. Drawing from behavioural science, the Precious app aims to support the […]
Strategies to increase postnatal physical activity should ensure group-based classes with other new mothers accessible and affordable, says new research
New mothers would be more likely to engage in physical activity (PA) if group PA classes with other new mothers were accessible, according to a study published today by Kate Ellis and colleagues in the Behavioural Science Group. After childbirth, mothers’ physical activity levels tend to decline and they are less active than women of […]
Parents’ lenient attitudes towards drinking linked to greater alcohol use among children
Children are more likely to start drinking alcohol, drink more frequently and get drunk if their parents have a lenient attitude towards drinking, finds a study from researchers at the University of Cambridge and the University of East Anglia. Alcohol use is one of the biggest risk factors for social and physical harm and has […]
iQuit trial completes recruitment of 1675 patients
The ‘iQuit in Practice’ randomised controlled trial on smoking cessation has completed recruitment! We have recruited a total of 1675 patients from 74 GP practices, over 3 years. The iQuit trial is a pragmatic trial to assess the effectiveness and cost-effectiveness of a tailored smoking cessation intervention (advice leaflet and 3-months of automated text messages) […]
The Behavioural Science Group returns to Cambridge Science Festival on 24th March
We are pleased to announce that we will be taking part in the Cambridge Science Festival 2019! Join us on Sunday 24th March for two events based at the Biomedical Campus, Addenbrookes. Taking medication: discovering your fête Come along to our family-friendly fête to play a handful of games that will aid your discovery and […]
Automated phone calls may help patients to take medicines as prescribed, pilot study suggests
Remembering to take medication is vital for managing long term health conditions such as high blood pressure, type 2 diabetes, or multiple conditions. Latest research from the University of Cambridge suggests that using interactive voice response (IVR) technology supports patients to take their medicine as prescribed. The early signs are that this digital intervention is […]