During his PhD, James investigated if recreational drug use can interfere with cognitive development. He then went on to do a post-doc at the University of Sheffield where he worked on the “Ostrich problem”; the idea that some people are motivated to avoid monitoring their own goal progress. During this time he conducted research on the role of emotions, social influences, and goal-monitoring in the success of achieving goals (such as healthy eating, exercise).
James is currently interested in research within the areas of self-regulation, executive function, eating behaviours, addictive behaviours, and public health. His current work is exploring the perceptions of strategies to improve public health.