iQuit in Practice is an intervention designed to be used alongside primary care smoking cessation support, consisting of two components; a tailored advice leaflet and a 3-month program of automated tailored text messages, commencing the day before the user’s quit-date.
A pilot trial (n=600) found a small but significant effect size at 6 month abstinence rates in the intervention group compared to those receiving usual care only (15.1% vs. 8.9%; p= .02; OR = 1.8; RR = 1.7).
The current study is a pragmatic trial to assess the effectiveness and cost-effectiveness of the iQuit intervention compared with usual care, using biochemical verification of abstinence at 6-month follow-up. Recruitment of 1452 participants across 66 GP Practices in England began in July 2016.
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Naughton, F., Jamison, J., Boase, S., Sloan, M., Gilbert, H., Prevost, A. T., Mason, D., Smith, S., Brimicombe, J., Evans, R., Sutton, S. (2014) Randomized controlled trial to assess the short-term effectiveness of tailored web- and text-based facilitation of smoking cessation in primary care (iQuit in Practice), in Addiction 109 (7) pp. 1184-1193. doi.org/10.1111/add.12556